Invited by Professor Liang Dapeng, associate Dean of School of Management, and Professor Yan Xiangbin, Professor Michael Young from Hong Kong Baptist University will visit the SoM on Sep. 27. The lecture and the preach about MScBM programme are scheduled as the following:
Topic: How to Write Good Business Cases and Use Them Successfully in the Classroom with Chinese Students
Time: 14:00-15:30, Sept. 27 2013
Location: Room 409, School of Management
Participants: Teachers and students of School of Management
Preach: The promotional presentation for the MScBM programme
Website: //bus.hkbu.edu.hk/hkbusob/live/html/en/content.php?id=1461
Time: 18:00-19:30, Sept.27 2013
Location: Room 409, School of Management
Participants: Teachers and students of School of Management
Introduction:
Professor Michael Young, Associate Professor of Management and Associate Director of MBA and MScBM Programmes, Hong Kong Baptist University.
In the past, it was sufficient to stand in front of students and lecture. In the modern era, this teaching technique is no longer adequate. To produce successful business-people, it is necessary to change the way that students interact with their environment. This includes improving students’ critical thinking skills, interpersonal skills, motivation and self-confidence. The case study method, sometimes referred to as student-oriented learning methodology, has been proven as a method to achieve these goals. But teaching with cases is not easy. Many teachers are more comfortable falling back on the easy lecture teaching method. In this presentation, Professor Michael Young will share his experience in writing and teaching effectively with business cases.
Professor Young is renowned for his case-writing and teaching proficiency in Hong Kong and China. He has delivered this presentation before the audience at Renmin University at the Annual Chinese Business Management Case Forum. Professor Young has written over 15 cases along with teaching notes for use in the classroom. These cases are published by Ivey Business School, Harvard Business School and top-selling management and marketing textbooks. His cases have been among the top-sellers for Ivey Business School. After a brief discussion, Professor Young will engage the audience and answer any questions or difficulties they have with teaching or learning with cases.
